Thrive Magazine was honored with 12 awards at the Louisiana Press Association annual meeting held recently in Baton Rouge! Winning entries include general excellence, feature writing, graphic design, and cover design. Seventy-nine newspapers and publications participated, submitting almost 4,000 entries. This was the first year Thrive entered the competition.

Thrive is a local monthly lifestyle magazine, focused on providing news and information about living a full, balanced and healthy life. Distributed at no charge in 100 businesses and rack locations throughout Southwest Louisiana, it began in 2003 as a quarterly publication and has grown to 12 issues a year.

A snapshot of Thrive’s target demographic audience:
• Age: 25 - 54
• 78% have a professional occupation
• Income: $65,000 and above
• 65% graduated from or attended college
• 70% are homeowners
• 60% are married

In essence, these are educated, active members of the community, who have discretionary income to spend on health, hobbies, children, home, leisure time, wardrobe, automobiles, travel, restaurants, etc. They are looking for ways to make their lives easier, more enjoyable, and efficient, both at work and at home. They are looking for products and services just like yours.

Thrive is delivered in racks located in area restaurants, banks, and retail stores, as well as in waiting areas of local hospitals and doctors’ office waiting rooms. In addition, Thrive is delivered directly to several local industries for distribution to their employees. Research shows that each issue of a targeted publication like Thrive is read by an average of four people as readers pass it along to their friends. This expands the reach of your advertising dollars even further.